Strangely enough, although measurement is seen as a ‘must do’ in business, be it measurement of financial parameters such as sales & costs, or of operational parameters such as units produced, there are areas of business that are left mostly unmeasured.
One of these is Corporate Social Investment (CSI), much of this also now being increasingly seen as Green.
Actually, Sustainability the Ultimate Green, the generic end goal, and empowerment and environment are fundamental aspects of this.
However, if metrics exist in these fields they are mostly about cost – and not about impact.
One reason why this may be so is that generally the impact measurement technologies are either too expensive or extremely laborious.
Since Green is the colour of Sustainability we like to think of these metrics as Green Metrics.
And the impact measurement thereof is indeed not only technologically possible but also not necessarily expensive or laborious.
GreenIt! specializes in monitoring impact of interventions and deriving green cost/benefit ratios for these interventions.
It is therefore refreshing to see articles such as the one below wherein Catherine Gunsbury, Director, CSR, General Mills urges the measurement of CSI as necessary and essential.