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Green Metrics

Strangely enough, although measurement is seen as a ‘must do’ in business, be it measurement of financial parameters such as sales & costs, or of operational parameters such as units produced, there are areas of business that are left mostly unmeasured.

One of these is Corporate Social Investment (CSI), much of this also now being increasingly seen as Green.

Actually, Sustainability the Ultimate Green, the generic end goal, and empowerment and environment are fundamental aspects of this.

However, if metrics exist in these fields they are mostly about cost – and not about impact.

One reason why this may be so is that generally the impact measurement technologies are either too expensive or extremely laborious.

Since Green is the colour of Sustainability we like to think of these metrics as Green Metrics.

And the impact measurement thereof is indeed not only technologically possible but also not necessarily expensive or laborious.

GreenIt! specializes in monitoring impact of interventions and deriving green cost/benefit ratios for these interventions.

It is therefore refreshing to see articles such as the one below wherein Catherine Gunsbury, Director, CSR, General Mills urges the measurement of CSI as necessary and essential.

http://www.csrwire.com/blog/posts/357-general-mills-2011-global-responsibility-report-understanding-impact

Much of the current measurement today is in the harvesting of carbon credits.

That is good – but Sustainability is not only about reducing carbon footprints and trading the reductions in for carbon credits.

And merely being environmentally green is not sufficient for an enterprise or a nation to be sustainable.

Sustainability is a holistic phenomenon and one that requires triple bottom line monitoring.

Environmental Green would then be just one dimension of a three-dimensional model.

The financial sustainability of an enterprise would be one of the other two, and classically it would be known as ‘profit’. 

But ‘high profits’ are not necessarily the key to medium and long-term sustainability.

The remaining dimension is the human one – and here it is about the socio-economic aspects of human resources within enterprises, and of citizens within nations.

CSI in general has much to do with both the environmental and human dimensions.

Unlike Milton Friedman's unfortunate view that "social responsibility is subversive in free societies" it is the other way around: social responsibility is key to ensuring free societies!






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  • Home
  • About Us
    • History
  • Imvelo GreenIt!
    • Products & Services >
      • GreenIt! Scorecard Engine
      • ReCycling
  • News
  • Articles
    • Sustainability Metrics
    • The UnSustainability Of Municipalities
    • Saving The Bees
    • The Sustainable Energy Of Creative Commons
    • Lessons From Sandy
    • The Tao of Small World
    • Pride And Sustainability
    • The Venus Transit
    • From Silent Spring to a Green Spring?
    • Max Keiser's War On Financial Terrorism
    • Earthship Titanic?
    • Understanding Each Other
    • Greener Corporates and Fairer Taxes
    • Of Cavemen and Obamamobiles
    • Chocolate Slavery
    • Green Metrics
    • The "Subversive Doctrine of Social Responsibility"
    • GM Labelling Not Yet Being Complied With In South Africa
    • Al Gore
    • Total Recall
    • Sustainability >
      • Income Through Recycling
      • Measurement Is Key For Sustainability
      • Sustainability In A World Of 7 Billion Plus
      • For Sustainability We Need Freedom
      • Why Waste?
      • Flushing Sustainability Down The Toilet!
      • Green Collars
    • Poodwaddle World Clock
    • Philosophy >
      • The Wonderful Ancient Wisdom Of Wu Wei
      • Small Is Beautiful
      • Green Is Gentle
      • Serendipity
      • Staying On The T, Working Creatively With The Flow
      • Embracing The Human Family
      • Mercy - Sustainability Promoting
    • Leadership >
      • The Emerging Boss Less World
      • Leadership In The Age Of Green
    • Justice >
      • Sustainable Justice
      • Of Vlad The Impaler (The Unsustainability Of Our Justice System)
  • Resources
  • Green Zeitgeist
    • Visually Green
    • YouTube Green >
      • Canto Della Terra
      • Earth Song
      • Woodstock
      • Imagine
      • San Francisco
      • Dust In The Wind
      • Guinnevere
      • Perfect Day
      • Nice To Be Here
    • Green Poetry >
      • Passage To India
      • Leaves of Grass
      • Earth As We Knew It
      • Joy Shipmate Joy
      • Blue Daze
      • The Silent Village
      • Midori's Frog
      • Poems By Midori Chan >
        • Autumn
        • Reflections
        • Love Poem
        • Friendship
        • Tribute To Mika Yamamoto
      • Poems By Miry Allegri >
        • La Magia Dell' India
        • The Sparrow
      • Poems By Mike Shaw >
        • Looking Back ...
        • The Hidden Sun
        • No Man's Land
      • The Light Of Dawn
      • Poems By Mary Montalvo >
        • Mother Earth
        • Water
        • An Indigo Sky
        • The Fire Within
        • Waterfall
        • The River
        • Mountains
        • Clouds
        • Trees
        • Nature
        • Cosmos
        • The Fawn
        • Butterfly
        • The Coming Storm
        • The Painting Poet
      • Poems By Marie Hélène Visconti >
        • Seasons Of Haikus
        • Spring Haiku Bouquet
      • Poems By Claudine de Fay >
        • The Lament Of The Earth Dreamers
      • Marie Colvin
      • Poems By Ando Perez >
        • A Handful Of Haikus ...
      • Poems By Julian Carmichael >
        • Om Mani Padme Hum
        • The Green Forest & The Moon
        • Dandelions
        • Le Malge (Meadows)
        • The Snow God
        • Madonna Dei Sassi
        • To Chop Or Not To Chop
        • The White Butterfly
        • Green Spirit!
      • Poems By Paula Josa-Jones >
        • The Buddha
        • The Edge And The Sea
    • Green Quotes
    • Green Design >
      • Deep Green Design
      • California Cooler
      • Inhabitat
      • Inhabitat Links
    • Paradigm Shifters >
      • Food Gardens
      • Why Plastic Recycling!?
      • Soda & Health
      • Hidden Costs Of American Apparel
  • Partners
  • Contact Us