What we do constitutes measurement assists in a field that is new, and many of the terms and concepts are not necessarily familiar.

These below provide some useful orientation:

Cause Marketing
http://en.wikipedia.org/wiki/Cause_marketing


Double Bottom Line
http://en.wikipedia.org/wiki/Double_bottom_line


Triple Bottom Line
http://en.wikipedia.org/wiki/Triple_bottom_line


Impact Metrics
http://www.greenit.org.za/greenit-scorecard-engine.html


Social Capital Market
http://en.wikipedia.org/wiki/Social_capital


Environmental Capital Market
Market based approaches for solving environmental problems such as climate change, water pollution, habitat degradation and biodiversity loss