It is a holistic grassroots campaign for the sustainable empowerment of poor households.
The word imvelo is isiZulu for ‘nature’.
To achieve this goal it promotes green solutions in the form of ‘green household survival’ kits called ukuvuya kits (a Xhosa word implying family and community well being … translating verbatim as: we are happy … ).
In South Africa upliftment is mostly associated with the upliftment of the PDI (Previously Disadvantaged Individuals), mostly Black South Africans.
Hence upliftment is mostly BEE (Black Economic Empowerment).
So Imvelo GreenIt! is a type of Green BEE, as symbolised by our motif, GreenBee.
Imvelo GreenIt! is funded by attracting Corporate Social Investment (CSI) from the private sector via its unique cost/benefit measurement model.
Corporates are invited to fund our ukuvuya kits, made up of ‘green’ technologies e.g. hot boxes, solar cookers, low cost wind energy devices such as the Windbelt ™, vermiculture kits, gray water recycling units, food security programs, etc.
These kits will help households reduce a variety of daily survival costs that they incur, promote safety especially by reducing the risk of fire or paraffin poisoning, provide food security and also help with general income generation and socio-economic upliftment through the job creation programs that we initiate.
The approach is holistic also in the sense that it can encompass all stakeholders within a community from the struggling households on the one end through to the largest of the business and industrial entities.
Imvelo GreenIt! provides this engagement by promoting an “integrated greening process”, which we call the IGP, via the local municipality within which the projects reside.
The key offering that Imvelo GreenIt!proposes to the Corporate seeking to make the Corporate Social Investment (CSI) is its unique and innovative ability to measure cost/benefit ratios of the projects and track/monitor the participating households on a continuous and transparent basis.
The CSI investor is able to follow the progress of the project as it unfolds daily, weekly, monthly.
This it is does via secure login to the web based applications that perform the measurement and tracking.
Successful measurement of the CSI spend is one of the major frustrations faced by corporates in their quest to make wise CSI choices.
Imvelo GreenIt! is operated under licence by an NGO which receives the CSI and projects are controlled by a board of trustees.
One of the specializations of this NGO is professional communications for release into the mainstream media, or for encapsulation in corporate brochures.
Imvelo GreenIt! is all embracing in that all suitable NGOs are invited to be part of the measurement scope.
As the ukuvuya kit is a concept rather than a limited set of products and services, any product and service that fulfils the holistic grassroots criteria is a potential candidate for the kit.
Each component will be measured in terms of its own ‘green’ cost/benefit ratios and as a member of the aggregate kit rolled out for a specific household.
Imvelo GreenIt! collaborates with tertiary institutions such as universities or technikons, or other research institutes that are seeking crucial data for their own research purposes.
With its linkages to universities and other research institutes Imvelo GreenIt! will be continuously expanding on its dimensions of measurement so that the tracking model becomes more and more comprehensive.
A fundamental principle of Imvelo GreenIt! is to not reinvent any wheels wherever possible but to focus on the measurement and communication of the results as its core specialisations.
As a display of its commitment it has invested in the HotBox, a simple but efficient and effective device to reduce the cooking time on stoves and in ovens by as much as eighty percent.
This not only incurs significant cost savings but also substantial annual carbon emission reductions.
Furthermore it promotes both job creation and safety in local communities.
This but one of many simple green products that together at the level of both household and (collectively) at the level of community will make significant differences in the daily lives of these households.
We have now combined with the HotBox, the Jompy, an exciting water purification system, as well as a biomass stove that will produce charcoal at the same time as food is being cooked!
This we call a 'triad' and it goes by the rhythmic title of "Jompy & The Hot Box, Charky The Stove".
An educational narrative based on these three 'characters' is under production ... :)