GreenIt!
  • Home
  • About Us
    • History
  • Imvelo GreenIt!
    • Products & Services >
      • GreenIt! Scorecard Engine
      • ReCycling
  • News
  • Articles
    • Sustainability Metrics
    • The UnSustainability Of Municipalities
    • Saving The Bees
    • The Sustainable Energy Of Creative Commons
    • Lessons From Sandy
    • The Tao of Small World
    • Pride And Sustainability
    • The Venus Transit
    • From Silent Spring to a Green Spring?
    • Max Keiser's War On Financial Terrorism
    • Earthship Titanic?
    • Understanding Each Other
    • Greener Corporates and Fairer Taxes
    • Of Cavemen and Obamamobiles
    • Chocolate Slavery
    • Green Metrics
    • The "Subversive Doctrine of Social Responsibility"
    • GM Labelling Not Yet Being Complied With In South Africa
    • Al Gore
    • Total Recall
    • Sustainability >
      • Income Through Recycling
      • Measurement Is Key For Sustainability
      • Sustainability In A World Of 7 Billion Plus
      • For Sustainability We Need Freedom
      • Why Waste?
      • Flushing Sustainability Down The Toilet!
      • Green Collars
    • Poodwaddle World Clock
    • Philosophy >
      • The Wonderful Ancient Wisdom Of Wu Wei
      • Small Is Beautiful
      • Green Is Gentle
      • Serendipity
      • Staying On The T, Working Creatively With The Flow
      • Embracing The Human Family
      • Mercy - Sustainability Promoting
    • Leadership >
      • The Emerging Boss Less World
      • Leadership In The Age Of Green
    • Justice >
      • Sustainable Justice
      • Of Vlad The Impaler (The Unsustainability Of Our Justice System)
  • Resources
  • Green Zeitgeist
    • Visually Green
    • YouTube Green >
      • Canto Della Terra
      • Earth Song
      • Woodstock
      • Imagine
      • San Francisco
      • Dust In The Wind
      • Guinnevere
      • Perfect Day
      • Nice To Be Here
    • Green Poetry >
      • Passage To India
      • Leaves of Grass
      • Earth As We Knew It
      • Joy Shipmate Joy
      • Blue Daze
      • The Silent Village
      • Midori's Frog
      • Poems By Midori Chan >
        • Autumn
        • Reflections
        • Love Poem
        • Friendship
        • Tribute To Mika Yamamoto
      • Poems By Miry Allegri >
        • La Magia Dell' India
        • The Sparrow
      • Poems By Mike Shaw >
        • Looking Back ...
        • The Hidden Sun
        • No Man's Land
      • The Light Of Dawn
      • Poems By Mary Montalvo >
        • Mother Earth
        • Water
        • An Indigo Sky
        • The Fire Within
        • Waterfall
        • The River
        • Mountains
        • Clouds
        • Trees
        • Nature
        • Cosmos
        • The Fawn
        • Butterfly
        • The Coming Storm
        • The Painting Poet
      • Poems By Marie Hélène Visconti >
        • Seasons Of Haikus
        • Spring Haiku Bouquet
      • Poems By Claudine de Fay >
        • The Lament Of The Earth Dreamers
      • Marie Colvin
      • Poems By Ando Perez >
        • A Handful Of Haikus ...
      • Poems By Julian Carmichael >
        • Om Mani Padme Hum
        • The Green Forest & The Moon
        • Dandelions
        • Le Malge (Meadows)
        • The Snow God
        • Madonna Dei Sassi
        • To Chop Or Not To Chop
        • The White Butterfly
        • Green Spirit!
      • Poems By Paula Josa-Jones >
        • The Buddha
        • The Edge And The Sea
    • Green Quotes
    • Green Design >
      • Deep Green Design
      • California Cooler
      • Inhabitat
      • Inhabitat Links
    • Paradigm Shifters >
      • Food Gardens
      • Why Plastic Recycling!?
      • Soda & Health
      • Hidden Costs Of American Apparel
  • Contact Us

Picture
Image from eastaltonrotary.blogspot.com
The primary challenge facing any sustainability project is measurement. 

Just look at the picture above and marvel at the chaos that humans can conjure!

Conceiving the project is (relatively) easy, rolling it out somewhat more difficult ...


But still relatively easy compared to the monitoring of the project once it has been performed.

There are a myriad+1 well-intentioned individuals and institutes seeking to promote sustainability.

Their agendas are sincere and their energies are multiplied by their passions.

On line green stores or national retailers selling green products can gauge the efficacy of their operations.

It is a simple formula – either the businesses are profitable – or they are not.

The consumers arrive in droves if the products have hit their mark, and the increased sales will ensure that the business is operating in the right direction.

Poverty alleviation and environmental issues belong to another realm.


And this is where despite the best of intentions one is almost working blind.

There are challenges in measurement and monitoring of these interventions that do not have the benefit of classical profit or loss book keeping as the reality check.

The physical environment ironically lends itself to being monitored somewhat easier by a variety of remote sensing devices, feeding signals back via satellite or cellular technology.

The devices themselves can be sun or wind powered and are essentially “plug and playable” in reality.

Monitoring sustainability at the level of households poses a far greater challenge.


I have just filled in the census form and am awaiting the census officer to come and collect.

The scale of this exercise is so massive that it can only be repeated every four or five years.

There is a major market research corporate that dominates the global landscape in its field.

It has the momentum of decades of market presence and a logistical operation of masses of field workers, visiting, questioning, and capturing information - the whole time.

The techniques in this approach have been refined and derived to the nth degree but the reality in the Law of Diminishing Returns cannot be cheated and these mechanistic approaches have peaked in their capacity to ‘feel’ the world that they have to explore and feedback in time.

Monitoring the cost/benefits ratio of say Corporate Social Investment can be done in such census-like ways – but it is far too expensive.

Ideally such measurement should be as effortless (well relatively speaking) as “leaves falling off trees”.

There is a way …

Powered by Create your own unique website with customizable templates.
  • Home
  • About Us
    • History
  • Imvelo GreenIt!
    • Products & Services >
      • GreenIt! Scorecard Engine
      • ReCycling
  • News
  • Articles
    • Sustainability Metrics
    • The UnSustainability Of Municipalities
    • Saving The Bees
    • The Sustainable Energy Of Creative Commons
    • Lessons From Sandy
    • The Tao of Small World
    • Pride And Sustainability
    • The Venus Transit
    • From Silent Spring to a Green Spring?
    • Max Keiser's War On Financial Terrorism
    • Earthship Titanic?
    • Understanding Each Other
    • Greener Corporates and Fairer Taxes
    • Of Cavemen and Obamamobiles
    • Chocolate Slavery
    • Green Metrics
    • The "Subversive Doctrine of Social Responsibility"
    • GM Labelling Not Yet Being Complied With In South Africa
    • Al Gore
    • Total Recall
    • Sustainability >
      • Income Through Recycling
      • Measurement Is Key For Sustainability
      • Sustainability In A World Of 7 Billion Plus
      • For Sustainability We Need Freedom
      • Why Waste?
      • Flushing Sustainability Down The Toilet!
      • Green Collars
    • Poodwaddle World Clock
    • Philosophy >
      • The Wonderful Ancient Wisdom Of Wu Wei
      • Small Is Beautiful
      • Green Is Gentle
      • Serendipity
      • Staying On The T, Working Creatively With The Flow
      • Embracing The Human Family
      • Mercy - Sustainability Promoting
    • Leadership >
      • The Emerging Boss Less World
      • Leadership In The Age Of Green
    • Justice >
      • Sustainable Justice
      • Of Vlad The Impaler (The Unsustainability Of Our Justice System)
  • Resources
  • Green Zeitgeist
    • Visually Green
    • YouTube Green >
      • Canto Della Terra
      • Earth Song
      • Woodstock
      • Imagine
      • San Francisco
      • Dust In The Wind
      • Guinnevere
      • Perfect Day
      • Nice To Be Here
    • Green Poetry >
      • Passage To India
      • Leaves of Grass
      • Earth As We Knew It
      • Joy Shipmate Joy
      • Blue Daze
      • The Silent Village
      • Midori's Frog
      • Poems By Midori Chan >
        • Autumn
        • Reflections
        • Love Poem
        • Friendship
        • Tribute To Mika Yamamoto
      • Poems By Miry Allegri >
        • La Magia Dell' India
        • The Sparrow
      • Poems By Mike Shaw >
        • Looking Back ...
        • The Hidden Sun
        • No Man's Land
      • The Light Of Dawn
      • Poems By Mary Montalvo >
        • Mother Earth
        • Water
        • An Indigo Sky
        • The Fire Within
        • Waterfall
        • The River
        • Mountains
        • Clouds
        • Trees
        • Nature
        • Cosmos
        • The Fawn
        • Butterfly
        • The Coming Storm
        • The Painting Poet
      • Poems By Marie Hélène Visconti >
        • Seasons Of Haikus
        • Spring Haiku Bouquet
      • Poems By Claudine de Fay >
        • The Lament Of The Earth Dreamers
      • Marie Colvin
      • Poems By Ando Perez >
        • A Handful Of Haikus ...
      • Poems By Julian Carmichael >
        • Om Mani Padme Hum
        • The Green Forest & The Moon
        • Dandelions
        • Le Malge (Meadows)
        • The Snow God
        • Madonna Dei Sassi
        • To Chop Or Not To Chop
        • The White Butterfly
        • Green Spirit!
      • Poems By Paula Josa-Jones >
        • The Buddha
        • The Edge And The Sea
    • Green Quotes
    • Green Design >
      • Deep Green Design
      • California Cooler
      • Inhabitat
      • Inhabitat Links
    • Paradigm Shifters >
      • Food Gardens
      • Why Plastic Recycling!?
      • Soda & Health
      • Hidden Costs Of American Apparel
  • Contact Us