... the organic way to create sustainable enterprise ... !
More than pasta, salami, prosciutto crudo, pizza, mozzarella etc ...
... amazing idea ... !
... yet much of it could be recylced back into energy ...
Whilst this is not per se Green in itself, what it does show however is that normal every day South Africans can assist both themselves and the country economically through making accommodation available ... there may be some losers in this as hotels and BnBs perhaps lose some of the revenue - but the extra affordability may have enticed tourists who might not otherwise have come. This is grassroots, like Uber, and that which is economically grassroots can help promote triple bottom line Sustainability ...
... the denialism in this is that the more Alpha in character the CEO is, the lesser the sense of social responsibility, regardless of gender.
... a new form of leadership is slowly taking place, as the Internet empowers ever more individuals - leaders who inspire rather than dictate, but hierachical authoritarian mentalities (the less inclined towards social responsibility) will resist this to the bitter end.
... however often there is lots of talk, little action and worse still resistance to the impact measurement of whatever has finally taken place ... green washing that looks superficially good.