... an unusual article from a business magazine!
There still needs to be a paradigm shift away from equating Capitalism with the free market.
If Capitalism has a 'dirty name' it has only itself to blame as many capitalists have no scruples about contravening the morality of the free market when it serves their interest, even if it means lobbying Government to pass laws that impede competition against them, which they often do.
For example, 'black' subsidies in the USA, in support of fossil fuels!
Another example, a genuine free market would not allow, say, the pollution of a river merely because an industrialist upstream with the backing of the government says it is in the 'public need'.
All this confusion reminds me of a peer who was enraged when the old South African flag was being burnt at UCT: we are defending capitalism, the free market, he ranted and raved. Oh yes, pass laws, Immorality Act, job reservation for whites ... just to name a few of the national socialistic (aka fascistic) disruptions of free markets during those days!
Many capitalists defend their position by reference to Adam Smith if they are intellectual, or a paper back copy of Ayn Rand if they are not. Most of these have barely understood a word written by either.
That said, the bankrupt, human right abuse ideologies of the hard core Left are no solution either.
Like Capitalism, Communism and its variations deserves its dirty name, even if most of the leftist Western university dons of the '60s and their now middle income previously Molotov cocktail throwing students, have yet to acknowledge they supported crimes against humanity by turning a blind eye to the atrocities performed in the name of international socialism.
Ironically, and completely misunderstood, the free market is by default Green.